Time frame: 2015
- Virtual Reality
Valtech asked mld digits to come up with a new kind of realistic product configurator for Adidas shoes. The basic idea is the Internet of Things. The shoes are shown on a convention stand display using virtual reality. The viewer can upload and move a real shoe, making the product presentation interactive. A sensor in the shoe transfers the rotation and position in the configurator, and the interactive digital shoe can be configured using various actions, such as shaking. In this case, you can change the colorway. The project was a complete success and was presented as a showcase at various talks.
What’s so special about it?
- Real products as a starting point
- Interactive product configurator