Siemens Healthineers: MRT based on augmented reality
Visualize complex products, such as an MRI, in an interactive way with augmented reality
Info
Time frame: 2018
Spectrum:
- Sustainable 3D data usage
- Augmented Reality
- Virtual trade fair
- Sales tool
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von Vimeo.
Mehr erfahren
The Project
We developed this MRI PoC for Siemens Healthineers. The result was a model-based AR application, showing the MRI in action and using video, images and text to get information across. The very stable tracking on the 1: 9 model was able to replace the five-ton 1: 1 prototype at smaller conventions and trade shows, saving enormous costs in manufacturing, logistics and construction while still leaving an impression as a visitor magnet and ice-breaker at the trade fair stand.
What’s so special about it?
- Targeted cost savings and innovative product presentation through the use of augmented reality.
- Content easy to change
