Siemens Healthineers: MRT based on augmented reality

Visualize complex products, such as an MRI, in an interactive way with augmented reality


Period of time: 2018

  • Augmented Reality

Contact person

Philipp Breilmann


Project details
We developed this MRI PoC for Siemens Healthineers. The result was a model-based AR application, showing the MRI in action and using video, images and text to get information across. The very stable tracking on the 1: 9 model was able to replace the five-ton 1: 1 prototype at smaller conventions and trade shows, saving enormous costs in manufacturing, logistics and construction while still leaving an impression as a visitor magnet and ice-breaker at the trade fair stand.

What’s so special about it?

  • Targeted cost savings and innovative product presentation through the use of augmented reality.
  • Content easy to change