Siemens Healthineers: MRT based on augmented reality

Visualize complex products, such as an MRI, in an interactive way with augmented reality


Time frame: 2018

  • Sustainable 3D data usage
  • Augmented Reality
  • Virtual trade fair
  • Sales tool

Contact person

Philipp Breilmann


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The Project

We developed this MRI PoC for Siemens Healthineers. The result was a model-based AR application, showing the MRI in action and using video, images and text to get information across. The very stable tracking on the 1: 9 model was able to replace the five-ton 1: 1 prototype at smaller conventions and trade shows, saving enormous costs in manufacturing, logistics and construction while still leaving an impression as a visitor magnet and ice-breaker at the trade fair stand.

What’s so special about it?

  • Targeted cost savings and innovative product presentation through the use of augmented reality.
  • Content easy to change