RHENUS: Logistic City for trade fair transport logistic

Explore the world of Rhenus products with augmented reality

Info

Customer: WENGER.ONE GmbH
End customer: Rhenus SE & Co. KG
Event: Transport und Logistic 2017
Location: München
Period of time: 2017

Competence:
  • Augmented Reality

Contact person


Philipp Breilmann


 

Project details
The Rhenus AR app contained three scenes that playfully explained various topics to customers at the stand. Rhenus DNA was to be found in a tag cloud, collected and researched, while cracks in the ground could be seen from a high shelf, and a tunnel in the stand wall provided information about IT in the Rhenus world.

What’s so special about it?

  • Gamified communication of complex topics
  • Playful elements encourage visitors to interact.
  • Surprises, like the cracks in the stand floor, ensured smiles and interest.
  • The low-end Android tablets allowed special optimization of the production.