- Augmented Reality
The Rhenus AR app contained three scenes that playfully explained various topics to customers at the stand. Rhenus DNA was to be found in a tag cloud, collected and researched, while cracks in the ground could be seen from a high shelf, and a tunnel in the stand wall provided information about IT in the Rhenus world.
What’s so special about it?
- Gamified communication of complex topics
- Playful elements encourage visitors to interact.
- Surprises, like the cracks in the stand floor, ensured smiles and interest.
- The low-end Android tablets allowed special optimization of the production.