Conrad Electronic: AR app for RC models
Use AR to bring model building products to life
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren
Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren
The Project
We were able to develop a PoC for Conrad and introduce the whole team. The result was a marker-based AR application to add value to the RC model building departments in stores by bringing products to life, presenting them playfully and providing wider context. In a second scenario, traditional product packaging was improved and value added through AR.
What’s so special about it?
- Full rein for PoC content.
- Real products as a starting point
- RC car in action on endless racetrack, slow motion function, explosion function for model components
- Speedboat on endless waterway with water effects
- Church with distance-based audio feedback
- Drone packaging with 3D product animation, animated UI with product facts and integrated online marketing video on the back.
