Conrad Electronic: AR app for RC models
Use AR to bring model building products to life
Info
Client: Conrad Electronic
Time frame: 2017
Spectrum:
- Sustainable 3D data usage
- Augmented Reality
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The Project
We were able to develop a PoC for Conrad and introduce the whole team. The result was a marker-based AR application to add value to the RC model building departments in stores by bringing products to life, presenting them playfully and providing wider context. In a second scenario, traditional product packaging was improved and value added through AR.
What’s so special about it?
- Full rein for PoC content.
- Real products as a starting point
- RC car in action on endless racetrack, slow motion function, explosion function for model components
- Speedboat on endless waterway with water effects
- Church with distance-based audio feedback
- Drone packaging with 3D product animation, animated UI with product facts and integrated online marketing video on the back.
