The Challenge
At trade fairs and events, companies often face the challenge of presenting complex products and services in a way that is both comprehensible and engaging. This is particularly true for specialized software solutions like A+W’s glass cutting software, whose versatile features and processes must be made tangible for visitors and potential customers.
The complexity of the software makes it difficult to grasp its functionalities and benefits at first glance. It is essential to clearly explain these processes and make the software an experience for customers. Visitors should not only understand the software but also recognize its practical applications and added value for their own operations. At the same time, the presentation needs to function as an eye-catcher to generate attention and spark interest.
The Solution
We developed a Mini-World that showcases the complex glass cutting processes in an interactive and easily understandable way. This immersive environment brings workflows to life, allowing users to intuitively and independently explore the processes.
To highlight the advantages and unique selling points (USPs) of A+W’s software, direct comparison scenarios were integrated: “Conventional Glass Production” versus “Fully Automated Glass Production.” These comparisons clearly demonstrate how the software optimizes time, resources, and efficiency—an immediate and compelling added value.
The Mini-World is designed to be self-explanatory, ensuring it can be used effortlessly, even without expert guidance. Additionally, existing content has been seamlessly integrated to allow users to access in-depth information on specific topics at any time.
The result is a visually impressive, interactive presentation that appeals to both industry experts and laypeople. It combines illustrative scenarios with detailed insights, effectively showcasing the innovative strengths of A+W’s software. A solution that informs, inspires, and captivates.
What makes it special
A+W’s Mini-World stands out with its intricate animations, bringing scenes to life with detail and realism. Carefully coordinated and interdependent animations create a dynamic, cohesive experience, making processes interactive and tangible.
The solution is particularly versatile: It is not only a highlight at trade fairs but also serves as a valuable tool for sales and marketing due to the iPad App. This transforms it into a long-term asset that extends far beyond its original purpose.
Another key advantage is its scalability. The Mini-World can be easily expanded with new scenarios, content, or features to adapt to future requirements or address new target audiences.
A solution that not only impresses but also convinces with its flexibility and sustainability.
Project Highlights: Further interactive apps
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