Siemens Healthineers - Hologram ECR 2023

The Challenge

A live event presentation of products often requires an unusual way to stand out from the crowd of existing products and impressions. Various technologies can be used here. The featured product should be presented in an appropriate way to emphasize its new and special features. It is important that the presentation is clear and understandable in order to trigger the interest of the audience and successfully sell the product.

It can often be difficult for end customers to recognize the differences between different products. Trade fairs offer an overwhelming number of novelties and information. However, Siemens Healthineers uses various technologies to present its products in an interactive and appealing way, thus increasing brand recognition. We have therefore created a hologram exhibit for Siemens Healthineers for ECR 2023. With this exhibit, we wanted to attract customers to the stand and start the visitor journey.

The Solution

Siemens Healthineers uses a hologram as an eye-catcher at the edge of the trade fair stand. Two videos were produced for the hologram, one explaining the principle of FAST Bolus, which optimises contrast agent management. The second video serves as an eye-catcher for the same topic. The presenter can switch between these videos using ipad and thus deciding which of them will be displayed in the exhibit. This allows the presenter to adapt quickly to a conversation situation with the customer.

By displaying different content, it arouses the curiosity of trade fair visitors. They stop, are approached by the stand personnel and finally guided inside the stand. The hologram therefore serves as an introduction to the topic and as the starting point of the visitor journey. With this innovative technology and competent staff, a visit to the trade fair becomes an unforgettable experience. The hologram provides an initial insight into the Siemens Healthineers brand and its products. This information can then be explored in greater depth during the visit to the stand. It contains “call-to-action messages” as well as abstract animations that visualize the contrast agent application in a cinematic style.

What Makes It Special

The hologram is a real eye-catcher and attracts the audience’s attention with exciting and appealing visualisations. It is produced with different content, such as fonts, images, videos or animations in 2D or 3D. The hologram is perfectly aligned with the company’s corporate design and brand guidelines and is therefore recognisable as an integral part of the brand. Holograms are a great choice for presentations and exhibition stands with limited space. Despite the limited space, they achieve an outstanding effect. The hologram can be adapted to different situations and requirements thanks to its modular design. Suitable content supports communication at the exhibition stand, contributes to branding and leaves a lasting impression. A hologram can be adapted or reused for different events. It is particularly suitable for further use in a showroom.