Client: Siemens Healthineers
Timeframe: 2020 – 2021
- virtual product presentation
- CAD data preparation
- Augmented Reality
In modern medical technology, and in surgery in particular, there are now countless highly technical products. Each of these complies with the highest quality and the latest state of the art. The exceptional added value offered by these products only becomes apparent when the various devices begin to interact with one another. They are based on concepts that have been thoughtfully considered right down to the finest detail, intended to optimize the working processes of intraoperative medicine in particular, and reduce the strain on the patient.
To emphasize this unique selling point (USP), the devices must be shown in use. As this equipment cannot easily be transported to prospective buyers and interested parties for a demonstration, this problem requires an alternative solution. Our augmented reality app brings this added value to life without spending huge amounts of resources on building and offering tours of a hospital setup for each clinical department.
The AR Surgery Explorer can be used to bring equipment, possible room setups, medical workflows and flexibility in a hospital environment to life. Interested parties can request all information materials on various implementation options for all products directly.
To name a couple of examples:
- The Sliding Gantry is a mobile CT that can be brought into various operating theaters on tracks, so can be easily used for a range of applications without getting in the way.
- Thanks to mobile devices, operations can be carried out perfectly even in small rooms. To make this clear, the cardiovascular setup shows the required floorspace and ceiling mounting space next to the product.
- With mobile operating tables, patients under anesthesia can be gently moved between various rooms or sent for imaging without being moved from the table.
What’s so special about it?
The animations mean that device mobility and the relationships between equipment can be portrayed realistically. This results in flexible application opportunities. So the Surgery Explorer can impress interested parties with an attractive 3D model complete with augmentation at trade fairs and expos. In terms of sales, the application is great for presenting diverse information material on various solutions in one single application. And – coming soon: the solution will soon be used online as an interactive 3D application. The Surgery Explorer can already be downloaded from the public App Store.
All in all, this is not a static but an expandable and therefore long-term solution. Individual clinical departments are being gradually integrated into the application.